SAY HELLO TO URBAN TRI TITLE SPONSOR, VEGA®!
Vega®’s UK arrival has been long awaited and they are kicking things off in a big way with the Balance Urban Tri…
"It’s official, we’ve landed on British soil with our clean*, plant-based nutrition range, and we couldn’t be more excited!
We’re celebrating in true Vega® style by teaming up with Balance Festival to bring you the first-ever Urban Tri.
At Vega®, we’re all about bringing the knowledge, nutrition and inspiration to help people to fuel their feel good and feel their best, one small change at a time. That’s exactly why a partnership with Balance Urban Tri – uniting foodies, fitties and yogis who all share a common vision to feel great every day – is the absolute perfect fit.
For us, ‘feeling your best’ isn’t about being the best. It’s not about looking the best, eating the best, performing the best. It’s about making small, sustainable changes that will help you feel better in the long-term. It’s about feeling better and being better on your terms – whatever ‘better’ means to you.
This is why we’re fans of focusing not on the foods we should eat less of, or eliminate, but on all of the clean*, plant-based foods that we could add. This doesn’t have to be a chore either. It’s just a case of making a few simple tweaks that are easy to fit into your life and will make your food taste great, and will help you to feel good too.
What’s more, our passion for plant-based nutrition is as much about empowering a healthy lifestyle as it is about supporting the health of our planet – so the fact that in partnering with the Urban Tri we’re also helping to raise money for Project Waterfall really is the icing on the (vegan, gluten-free!) cake."
*At Vega®, clean means: non-GMO, suitable for vegetarians and vegans, gluten-free and non-dairy ingredients