11-13 May 2018.
Old Truman Brewery,
London.
  • Working in Wellness

Marketing in the World of Wellness

By Lauren Armes

Waking up to a job that you absolutely love can often seem like an impossible dream; a mysterious privilege reserved only for a select few. But, if health and fitness is your passion, then I’ve got good news. With the enormous growth in recent years, of new brands and existing players, there has never been a better time to transition into the wellness industry. Wellness is ripe with new job opportunities and for those already making their mark, it’s one of the most fulfilling sectors of all.
 
For Vicky Ellison, Senior Marketing Manager for UK & Canada at Equinox, working in wellness has become a non-negotiable. Here, Vicky shares how she got her start in wellness, some tips for making your own move into this space (with the skills you’ve already got), and why once you do – you’ll never look back.
 
 
 

Next London steps for @equinox, hosting our exhibition in St James's #committosomething #itsnotfitnessitslife

A photo posted by Vicky Ellison (@vj_ellison) on


How important was it to you, when deciding on a future career, that it be in an industry that you truly felt passionate about?
 
In a word, very. I see friends in marketing agencies having to create campaigns for brands they have no connection to, or worse, they don’t believe in. While I can see that their work itself can be exciting; promoting something you don’t support is challenging. I’ve always thrown myself into my work, and when it’s work I enjoy combined with an industry I'm passionate about, it makes it so much easier to commit the time and thought needed to be successful.
 
Was it by chance, or conscious decision, that you ended up in the wellness industry?
 
It was a surprisingly lucky chance. I have a BA Hons degree in geography and used to be very unfit and overweight – nothing signalled that I would end up in this industry. I took a job working on the reception desk at a local health club to save money to travel after university - that was my first stepping stone into wellness 15 years ago, I’ve never turned back.
 
 

Are there any drawbacks to working in wellness?
 
I’m not sure if this is a drawback or a plus, probably both, but there isn't really a line between my work and my life. The wellness industry can be all encompassing, which I love. It's had a very healthy impact on my life, but finding balance can be challenging sometimes. Thankfully most of my friends and family are interested or involved in wellness too so I can often multi-task seeing friends and keeping in touch with events or trying out a new class.
 
What do you love about your role as Marketing Manager at Equinox?
 
I'm lucky to be able say so many things for this answer. The passion and dedication from our team is a huge part of it, I work with so many talented, inspiring people which I'm grateful for. The energy and commitment I see from our members is infectious and makes me feel like my role is worthwhile. I love how varied my job is, no two days are the same. I love what our brand stands for, and that I get to play a small part in helping it grow. I feel fortunate to be able to work with some incredible partner brands both here and in Canada, and to travel to see our teams and members across the world. I'm always learning and that's another part of the role that I really cherish – plus, being able to workout at the most amazing clubs in the world with incredible trainers is a pretty huge bonus!
 
 

Do you have any advice for someone who is looking to transition from a career in another sector, into the wellness space?
 
Try not to be too literal when looking at your CV, the specific industry is less important than the skills you've acquired, and the parts of your work that inspire you. If I look at our company, my colleagues have all sorts of backgrounds from hospitality to law. Depending on the type of role you're looking at, experience from outside of the industry can be extremely valuable - just be sure to draw out the parts you think are most relevant when applying for roles. I would suggest building your contact base. The wellness industry is intertwined, the more people you can connect with the better. It's also worth looking at how you can fill any skills or experience gaps with projects outside of your normal job. A lot of people come into the wellness industry because it's a personal passion, if that's the case for you remember to show it in your application to help demonstrate your authentic drive to work in the field.
 

If you’re interested in finding a job in wellness, but you’re not sure where to start –– head to Welltodo Careers for current opportunities and remember, you can’t teach somebody passion, but you can teach them skills. So apply now!
 
Balance Festival Marketing in the World of Wellness